Healthcare advertising expected to grow by 3.6%

Growth of nearly 4% growth in healthcare advertising has been forecast over the coming year.

The latest Zenith Advertising Expenditure Forecast focussed specifically on the healthcare sector has predicted slow but steady growth of 3.6% overall for both 2019 and 2020 amid a pincer movement of increased costs and decreasing prices.

This figure falls significantly below the 4.8% and 4.3% growth rates predicted for the market as a whole through 2019 and 2020 respectively although regional variations are far wider in healthcare, where television still dominates despite a steady bleed of market share to out-of-home and internet advertising….

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